Create content. Invite creators.
Grow Loovly with us.
Join Loovly's creator-led growth program. Share your closet, create UGC, invite other creators, and help build a more sustainable way to resell story-worn pieces.
Loovly is growing through creators, not ads. Checkout and payouts coming soon — referral tracking is already live.
What is the Loovly Creator Affiliate Program?
The Loovly Creator Affiliate Program is for creators who want to help introduce Loovly to their audience and creator network. You can create UGC content, share your closet, invite other creators with your Loovly referral link, and track the creators you refer.
During beta, Loovly tracks referrals, signups, closet creation, product listings, and buyer interest. Referral commissions become payable once Loovly checkout and payouts go live.
Who should apply?
- • Has an engaged audience
- • Can list at least 3–5 real items
- • Comfortable posting stories, reels, TikToks
- • Willing to invite other creators
- • Willing to provide beta feedback
- • Understands checkout and payouts are coming soon
How it works
Open your Loovly closet
Create your profile, add your first products, and publish your closet link.
Create UGC content
Post stories, reels, TikToks, or carousel content explaining how you use Loovly.
Invite creators
Share your creator invite link with other creators who want to open their own closets.
Track referrals
Loovly tracks referred creator signups, onboarding, listings, buyer interest, and future commission eligibility.
What content should you create?
Problem / solution video
Hook: "I have so many gifted pieces sitting in my closet…"
Closet walkthrough
Show your Loovly closet link, products listed, and how followers can tap I'm interested.
Creator tutorial
Show how to create a closet, add an item, and share the link.
Sustainability angle
Give pieces a second life, reduce unused closet clutter, help followers shop creator-loved items.
Founding creator angle
Joining early, supporting creator-led commerce, becoming one of the first Loovly creators.
Before / after
Before: DMs and messy closet-sale posts. After: one clean Loovly closet link.
- • 1 Instagram Story sequence
- • 1 Reel or TikTok
- • 1 closet walkthrough
- • 1 creator invite post
- • 1 follow-up story after listing new pieces
Suggested scripts
"I'm testing Loovly, a new creator closet app where I can list pieces from my closet, share one link, and let followers request what they're interested in."
"If you're a creator with gifted, lightly used, or story-worn pieces sitting in your closet, you can open your own Loovly closet too. DM me or use my creator link."
"Instead of letting pieces sit unused, Loovly helps creators give them a second life."
How creator referrals work
Each creator has one Loovly creator invite link. When another creator signs up through your link, Loovly tracks that referral.
- • Referral tracking is active
- • Referred creator signups tracked
- • Onboarding completion tracked
- • Product listings & buyer interest tracked
- • Payout commissions are not active yet
- • Eligible creators may earn referral commissions from directly referred creators
- • One level only — no multi-level payouts
- • Eligibility depends on program rules and completed sales
No guaranteed income. No live payouts today. This is a beta program.
Your Loovly creator link
- • Clicks
- • Referred creator signups
- • Onboarding completion
- • Active closets & product listings
- • Future eligible commission activity
Creators can also add brand or affiliate codes to individual product listings when they have a brand relationship. Those links help followers shop the product from the brand if the creator's item sells out.
Apply to join
Tell us about you and your audience. We review applications regularly and reach out personally.
Honest disclosure
Creators should be honest when promoting Loovly. If you have a material connection to Loovly, receive benefits, or may earn referral commissions in the future, please disclose that clearly in your content.