DMCA / IP

Scope

This policy covers takedown notices for copyrighted content, brand/trademark misuse, counterfeit listings, and unauthorized use of likeness or imagery on Loovly. For prohibited or unsafe items, see Prohibited items. For listing issues handled by the creator, message the creator directly first.

What to include in a notice

• •Your full name, postal address, phone number, and email address.
• •A clear identification of the work or right you say has been infringed (e.g. URL of the original work, registration number if any).
• •The URL on Loovly of the specific listing, image, profile, or post you say is infringing.
• •A statement that you have a good-faith belief that the use is not authorized by the rights holder, its agent, or the law.
• •A statement, under penalty of perjury, that the information in the notice is accurate and that you are the rights holder or authorized to act on their behalf.
• •Your physical or electronic signature.

Where to send

Email DMCA / IP notices to hello@loovly.app with the subject line "DMCA notice — [your name / brand]". A registered DMCA agent has not yet been designated with the U.S. Copyright Office — that step is in progress and will be reflected here once complete. Until then, notices are reviewed manually by the Loovly team.

What happens after we receive a notice

• •We review the notice for completeness and good-faith.
• •Where appropriate, we remove or disable access to the reported content.
• •We notify the user who posted the content so they can respond or submit a counter-notice.
• •Repeated infringers may be suspended or removed from the platform.

Counter-notice

If your content was removed and you believe the removal was a mistake or misidentification, you can submit a counter-notice to the same email. A valid counter-notice should include your identification, the removed content and its prior location, a good-faith statement that the removal was a mistake or misidentification, and your consent to jurisdiction in the appropriate court.

Repeat-infringer policy

Loovly will, in appropriate circumstances, suspend or terminate accounts of users who are repeat infringers. Repeat means more than one valid takedown across a reasonable period, considering severity and intent.

Abusive notices

Submitting a knowingly false takedown notice can have legal consequences for the sender. Loovly may refuse to act on, and may publicly note, notices that appear abusive or filed in bad faith.

Trademark, likeness, and brand misuse

For trademark complaints (e.g. fake brand accounts, unauthorized use of brand assets) or unauthorized use of a real person's name, image, or likeness, send the same kind of notice to hello@loovly.app with the subject "Trademark / likeness notice". Provide proof of the right and a description of the misuse.

Related policies

See Prohibited items, Seller policy, and Terms.