Invest in the creator-owned commerce layer.
Loovly helps creators turn closets, content, gifted products, PR packages, affiliate links, and follower demand into AI-assisted storefronts brands and buyers can act on.
Starting with creator closets. Expanding into resale, UGC, affiliate commerce, brand campaigns, and demand intelligence.
Loovly at a glance.
Company
Loovly — AI-assisted creator commerce infrastructure, starting with creator closets.
Stage
Public beta. Creator profiles, public closets, product listings, sharing, saves/follows, and buyer-interest capture are live.
Wedge
Creator closet sales and story-worn products.
Expansion
UGC, affiliate products, creator codes, brand campaigns, managed campaigns, and checkout.
Business model
Transaction fees, creator subscriptions, brand subscriptions, managed campaigns, affiliate/code analytics, and future checkout infrastructure.
Current focus
Creator activation, product supply, buyer interest, share-driven growth, brand demand signals, and payment readiness.
Round
Angel / pre-seed. Terms shared privately.
Contact
neydy@loovly.app — book a call or request the investor portal.
Creator commerce is fragmented.
Creators already create product demand every day through posts, Stories, DMs, comments, saves, gifting, PR packages, affiliate links, and brand collaborations. But the workflow is scattered across social platforms, spreadsheets, payment links, marketplaces, DMs, and campaign tools.
Creators
Creators have products, content, trust, and demand, but no clean system to organize listings, follower interest, brand products, affiliate links, and sales intent.
Followers
Followers ask where items are from, whether pieces are available, what size they are, and how to buy — but the buying signal usually disappears in DMs.
Brands
Brands spend on gifting, UGC, affiliate codes, product seeding, and creator campaigns, but most demand signals disappear after a post or Story expires.
The gap
Link-in-bio tools organize links. Resale apps organize inventory. Influencer platforms organize campaigns. Loovly connects creator identity, product context, follower intent, and brand demand in one commerce layer.
One creator closet link. Many commerce signals.
Loovly gives creators a mobile-first storefront where they can list items, add story context, share one link, capture buyer interest, and turn audience demand into structured data.
AI-assisted listings
Creators upload product photos and create cleaner listings faster.
Creator closets
A public closet link for story-worn pieces, gifted products, PR items, affiliate products, and resale inventory.
Buyer interest
Followers can browse, save, follow, and request items before checkout is fully activated.
Source-tracked sharing
Creators can share closet and product links across Instagram, TikTok, WhatsApp, DMs, Linktree, and bio.
Demand analytics
Loovly tracks product views, saves, follows, buyer interest, share sources, brand clicks, and creator demand signals.
Brand infrastructure
Brands can use creator closets for product seeding, UGC, affiliate links, creator codes, and campaign intelligence.
Future checkout
Loovly Checkout adds payment, payouts, buyer protection, order tracking, and dispute workflows once enabled.
Why now
Creator commerce is moving beyond posts
Creators need owned commerce surfaces, not just temporary social content.
Followers already shop through trust
Followers ask creators about products every day. Loovly captures that demand before it disappears.
Resale and second-life commerce are growing
Consumers are increasingly comfortable buying secondhand, story-worn, and pre-loved products.
Brands need better creator demand signals
Brands want to know which creators, products, categories, and campaigns generate real interest, not just impressions.
A large market at the intersection of creator commerce, resale, social commerce, and UGC.
Loovly sits at the intersection of the creator economy, social commerce, resale, UGC, affiliate commerce, and brand performance infrastructure.
- Global creator economy estimated at $252.33B in 2025 and projected to reach $1.345T by 2033.
- Global secondhand apparel market projected to reach $393B by 2030.
- Global social commerce estimated at $1.484T in 2025 and projected to reach $17.829T by 2033.
- US social commerce has been estimated near $80B by 2025 by McKinsey/Statista-based research.
These are broad macro markets. Loovly does not need to capture the entire market to become meaningful. The opportunity is in the overlap: creator-led product demand, second-life commerce, UGC, affiliate products, and brand activation.
Fashion, beauty, lifestyle, mom, travel, fitness, and UGC creators who already:
- receive gifted products or PR packages
- post outfits/products
- get DMs asking where items are from
- use affiliate links or creator codes
- want brand deals
- have unused or story-worn products
- need a cleaner way to organize buyer demand
Start with creators who can list 3–10 products, share one closet link, generate follower interest, and convert that demand into future checkout, subscriptions, brand campaigns, and affiliate analytics.
The wedge: creator closets.
Loovly starts with creator closets because the behavior already exists. Creators already have products. They already have audiences. Followers already ask about items. Brands already seed products. Loovly turns that informal behavior into structured commerce infrastructure.
Every closet is a storefront and a channel.
Each shared link drives discovery, follows, saves, and buyer-interest signals — which compound into better matching for creators, products, and brands.
Onboarding, public closet, first listings.
Instagram, TikTok, WhatsApp, DMs, Linktree, bio.
Views, follows, saves, buyer-interest requests.
Structured signals replace lost DMs.
Sales, codes, affiliate, brand opportunities.
Discovery, seeding, campaigns, UGC.
How Loovly makes money
Multiple monetization paths across creators, brands, and transactions — activated as the platform matures.
Loovly Checkout transaction fees
Starter creators can sell through Loovly Checkout with a higher platform fee. Pro creators can lower their fee. Loovly earns on completed eligible checkout transactions once payments are active.
Creator Pro subscriptions
Creators upgrade for lower selling fees, advanced buyer-interest management, analytics, promotion tools, media kits, referral payouts, and brand opportunity access.
Creator Business subscriptions
Business creators can use advanced storefront tools and external payment links with 0% Loovly commission on external/off-platform sales.
Brand subscriptions
Brands pay for product catalogs, creator discovery, campaign tools, affiliate/code tracking, UGC workflows, and analytics.
Managed campaigns
Brands can pay Loovly or partners for managed creator activation, product seeding, UGC, and closet placement campaigns.
Affiliate / code analytics
Loovly tracks brand product clicks, code copies, saves, product views, buyer interest, and campaign demand signals.
Revenue activates as payments, subscriptions, and brand tooling are rolled out. The page reflects current readiness, not booked revenue.
The traction that matters
Before checkout scales, Loovly is built to prove the most important marketplace signals: creator supply, product depth, share-driven distribution, follower demand, and buyer intent.
- Creator signups
- Onboarding completed
- Public closets created
- Creators with 1+ product
- Creators with 3+ products
- Repeat creator activity
- Active products
- Products per active creator
- Products with story/source context
- Brand/affiliate-linked products
- Closet links copied
- Product links copied
- Instagram/WhatsApp shares
- Share-card downloads
- Traffic by source
- Closet views
- Product views
- Saves
- Follows
- Buyer-interest requests
- Buyer-interest rate
- Products with buyer interest
- Requested product value
- Checkout candidates
- Pro upsell candidates
- Brand-ready creators
- Campaign-ready creators
Aggregate metrics only. No private buyer information is exposed on the public investor page.
Creator activation signals
Loovly tracks whether creators are moving through the activation loop: signup, onboarding, active products, public closets, referrals, and buyer-interest signals.
Metrics exclude QA/test/internal accounts and count only public/live products where relevant.
Listed retail value measures live product inventory value in real creator closets — not completed transaction GMV.
Native checkout GMV will appear once Loovly Checkout transactions are live.
Creator Business monetization
Creator Business trials show early monetization intent. We track how many creators activate the trial, configure payment links, enable Buy Now on products, generate external checkout clicks, and convert to paid Creator Business.
Aggregate metrics only. No emails, payment URLs, or user-level data are exposed on this page.
Why Loovly can win
Creator-first, not marketplace-first
Loovly starts with creator identity, trust, and audience demand instead of anonymous inventory.
Built around behavior that already exists
Creators already receive PR, wear products, answer DMs, share affiliate links, and get product questions.
Distribution is built in
Every creator closet is a storefront and an acquisition channel.
Demand data compounds
Views, saves, buyer interest, clicks, codes, shares, and product activity improve creator, brand, and product matching over time.
Monetization has multiple paths
Loovly can monetize transactions, subscriptions, brand tools, managed campaigns, affiliate/code analytics, and checkout infrastructure.
Practical roadmap
- Creator onboarding
- Public closets
- Product listings
- AI-assisted listing tools
- Share links
- Saves / follows
- Buyer-interest capture
- Admin analytics
- Investor portal
- Buyer-interest workflow improvements
- Promotion Studio
- Creator media kits
- Brand portal improvements
- Creator discovery
- Brand campaigns
- Affiliate / code analytics
- Loovly Checkout
- Creator payouts
- Creator subscriptions
- Brand subscriptions
- Transaction-fee logic
- Buyer protection for eligible Loovly Checkout purchases
- Order tracking / refunds / disputes
Why this is not another resale app
Versus resale marketplaces
Resale marketplaces organize anonymous inventory. Loovly organizes creator identity, social trust, story context, and follower demand.
Versus Instagram DMs
Instagram creates attention, but DMs do not provide structured listings, buyer queues, source tracking, analytics, or checkout infrastructure.
Versus link-in-bio tools
Link-in-bio tools organize destinations. Loovly turns products, content, affiliate links, and buyer interest into a creator commerce layer.
Versus influencer platforms
Influencer platforms manage campaigns. Loovly connects products, closets, buyer demand, affiliate links, creator codes, and brand signals over time.
Built from real creator behavior.
Loovly was founded from the lived workflow of creators who receive gifted products, post outfits, answer DMs, work with brands, and need a cleaner way to turn follower interest into commerce.
Book a call with the founderReview Loovly's traction.
Loovly is in public beta and is seeking aligned angel and pre-seed investors who understand creator commerce, social distribution, AI-assisted workflows, resale, UGC, and brand performance infrastructure.