Invest in the AI-native commerce layer for creators and brands.
Loovly helps creators turn closet photos, gifted pieces, PR items, and story-worn looks into AI-assisted storefronts — while giving brands early demand signals from what creator audiences save, request, click, and want.
Founded by a Latin American woman creator · Built from real creator behavior.
The essentials at a glance.
Company
Loovly — AI-native creator commerce infrastructure, starting with creator closets.
Stage
Public beta. Creator storefronts, listings, sharing, and buyer-interest capture are live.
Round
Early angel / pre-seed. Investment instrument and terms shared privately on request.
Founder
Latin American woman creator, influencer, and brand ambassador; Loovly is built from real creator behavior.
Market
Creator commerce, AI-assisted selling workflows, social commerce, resale, UGC, affiliate/code commerce, and brand performance infrastructure.
Current focus
Creator onboarding, AI-assisted listings, public closets, buyer-interest capture, sharing loops, mobile UX, brand demand signals, and checkout/payment readiness.
Monetization
Future marketplace take rate, creator Pro tools, brand subscriptions, campaign infrastructure, affiliate/code analytics, managed campaigns, and checkout infrastructure.
Use of funds
Product completion, AI workflow reliability, creator onboarding, brand outreach, marketing, trust/safety, payment readiness, and early operations.
Built from real creator behavior.
Loovly's insight is that creators already generate commerce signals every day — through content, comments, DMs, saves, questions, gifted products, affiliate codes, and audience requests. The missing layer is infrastructure.
Loovly turns that informal behavior into structured commerce infrastructure: AI-assisted listings, creator storefronts, buyer-interest capture, social sharing, source tracking, and future checkout and brand workflows. Founded by Neydy Fierro, a Latin American creator who lived this behavior firsthand across gifted, PR, and story-worn products.
Read our storyCreator commerce is fragmented across three sides.
Creators
Creators create demand, but their commerce workflows are fragmented across DMs, Stories, spreadsheets, payment links, affiliate tools, and manual follow-up.
Followers
Followers want access to pieces, recommendations, and creator context, but there is no clean place to browse, save, request, and return.
Brands
Brands spend on UGC, gifting, codes, affiliates, and creator campaigns, but most signals disappear after the post, story, or campaign ends.
Platform gap
Existing tools solve pieces of the workflow — link-in-bio, resale, affiliate links, influencer platforms — but not the full creator-led commerce loop.
AI-assisted creator commerce infrastructure.
Loovly gives creators a mobile-first commerce layer where they can list products faster, add story context, share one closet link, capture buyer interest, and prove demand to brands.
AI-assisted listings
Creators upload a product photo and use AI-assisted tools to create cleaner listings, product copy, and presentation.
Creator storefronts
Personal closet links creators can share across Instagram, TikTok, WhatsApp, Linktree, DMs, and bio.
Buyer interest capture
Followers can browse, save, follow, and submit interest before checkout opens.
Demand analytics
Track views, saves, interest, source traffic, brand clicks, and product-level demand signals.
Brand + UGC infrastructure
Creators can connect products, brands, codes, affiliate links, disclosures, and campaign context to listings over time.
Future checkout and payouts
Loovly Checkout will support secure payment, order tracking, buyer protection, creator payouts, refunds, and dispute workflows once enabled.
Future brand portal
Brands will be able to discover creators, manage product seeding, assign creator codes, launch UGC campaigns, and measure performance.
Source-tracked sharing
Every share link tracks where buyer interest, traffic, and demand originate — across Instagram, TikTok, WhatsApp, Linktree, and bio.
Agentic workflows for creator commerce.
Loovly's wedge starts with closets, but the platform is designed around repeatable AI-assisted workflows that reduce manual creator work and turn social demand into structured data.
Creator uploads a product photo. Loovly helps create listing copy, category, context, and presentation.
Story-worn, gifted, PR, and content-featured products become shoppable closet items.
One closet link distributes across Stories, DMs, WhatsApp, TikTok, Linktree, and bio.
Followers save, follow, request, and submit interest before checkout opens.
Brands can learn which creators, products, categories, and campaigns generate real audience demand.
An organic B2B2C growth loop powered by creator distribution.
Each creator storefront is both a sales channel and an acquisition channel — and the AI layer turns every interaction into structured demand data.
Creators add story-worn, gifted, overflow, or content-featured items to their Loovly closet.
Share links, captions, story cards, DM replies, and source tracking — all in one place.
Followers shop the creator's closet, save products, follow future drops, and request items.
Followers who already trust the creator can open their own closet and repeat the loop.
Brands seed products, assign creator codes, run UGC campaigns, and track ongoing commerce signals.
Views, interest, saves, brand clicks, and code copies reveal which creators, products, and categories drive demand.
Built for followers who want access.
Followers can browse creator closets, save pieces, follow future drops, and submit interest before checkout opens.
Built for creators who already have the audience.
Creators already create the content, own the items, and drive the attention. Loovly helps them turn that behavior into an AI-assisted storefront, promotion engine, and demand signal.
A new demand layer for brands and UGC.
Brands can use Loovly to understand creator-led product demand from saves, interest, clicks, codes, and closet activity.
Most creator campaigns end when the post disappears. Loovly turns creator content into an ongoing storefront and commerce signal.
Second-life commerce is the wedge, not the limit.
Loovly starts with gifted, lightly used, and story-featured products because that behavior already exists. Over time, the same infrastructure can support product seeding, affiliate commerce, creator codes, UGC campaigns, and brand performance workflows.
Less product waste
Products move from unused creator inventory to followers who want them.
More value from existing goods
Creators monetize items already in circulation instead of only promoting new product.
Trust-based resale
Followers buy from creators they already know, increasing confidence versus anonymous resale.
Circular brand storytelling
Brands can show that products continue generating value through creator closets and second-life commerce.
How Loovly makes money.
Resale commission is the wedge. Creator Pro tools, brand subscriptions, campaign infrastructure, affiliate/code analytics, and checkout infrastructure create scalable recurring revenue over time.
Marketplace take rate
Loovly earns a platform fee on completed Loovly Checkout resale transactions once checkout is active.
Creator Pro tools
Creators can upgrade for advanced promotion, media kits, drops, source analytics, external payment links, affiliate/code blocks, and lower take-rate options.
Brand subscriptions
Brands pay recurring fees to access the brand portal, creator discovery, product catalogs, campaign tools, UGC tracking, and analytics.
Campaign and managed services
Brands can pay to launch UGC, product seeding, ambassador, and managed creator campaigns.
Affiliate/code analytics
Loovly tracks brand link clicks, affiliate clicks, creator-code copies, product views, and buyer interest generated from creator storefronts.
Buyer trust layer
Checkout, order tracking, buyer protection, refunds, and dispute workflows support higher transaction confidence when payments are enabled.
During public beta, Loovly is focused on creator onboarding, storefront sharing, listings, buyer interest, follower growth, and traction validation. Checkout, subscriptions, and payouts are being prepared behind feature flags.
Monetization roadmap.
- Free to start
- Basic closet
- Product listings
- Buyer interest
- Basic sharing
- 15% platform fee on Loovly Checkout once enabled
- Monthly subscription
- Advanced promotion tools
- Drops and follower notifications
- Media kit
- Affiliate/code blocks
- External payment links with disclaimer
- Advanced analytics
- Lower take-rate options for Business
- Starter / Growth / Pro
- Brand portal
- Creator discovery
- Brand kit uploads
- Product catalog
- UGC campaigns
- Product seeding
- Creator codes
- Campaign reports
- Managed campaigns
- Free to browse, follow, save, submit interest
- Future secure checkout
- Transparent fees
- Buyer protection for eligible Loovly Checkout purchases only
Product roadmap.
- Creator onboarding
- Public closets
- Product listings
- Buyer interest capture
- Follow closets
- Source-tracked sharing
- Product/brand links
- Admin analytics
- Investor portal
- Quick List and Create from Content
- Promotion Studio
- Buyer saved items and follower dashboard
- Creator buyer inbox
- Drops
- Creator media kits
- Brand portal
- Brand product catalog
- UGC campaign workflows
- Creator-code analytics
- Loovly Checkout
- Stripe/marketplace payment setup
- Creator payouts
- Order tracking
- Buyer protection
- Refunds/disputes
- Creator subscriptions
- Brand subscriptions
- Brand campaign marketplace
- Product seeding
- Managed campaigns
- Ambassador management
- Advanced creator matching
- Affiliate revenue share
- Buyer-to-creator conversion loops
- International creator/brand expansion
The growth signals investors care about.
Loovly is built to track the signals that matter before revenue scales: creator activation, product supply, buyer demand, follower growth, share-driven traffic, brand interest, and repeat creator behavior.
Live metrics, updates, deck files, and investor materials are available through the secure investor portal.
Why Loovly is different.
Traditional resale marketplaces organize around inventory. Loovly organizes around creator identity, social trust, story context, and follower demand.
Instagram creates attention, but does not provide structured listings, buyer queues, source tracking, demand analytics, or future checkout trust infrastructure.
Influencer platforms track campaigns. Loovly connects creator content to listings, buyer interest, affiliate codes, brand clicks, and ongoing storefront commerce.
Link-in-bio tools organize links. Loovly turns creator-owned products and product context into a browsable commerce layer — built around creator closets, story-worn items, follower interest, gifting, resale, UGC, and brand demand signals.
A market at the intersection of creator commerce, AI workflows, resale, UGC, and brand performance.
Loovly sits where creator monetization, AI-assisted selling workflows, follower-led demand, brand UGC investment, and circular commerce overlap.
Ready to review Loovly's traction?
Loovly is in public beta and seeking early angel investors aligned with AI-native creator commerce, creator-led distribution, circular resale, UGC, and organic marketplace growth.