The complete guide to Loovly.
Everything creators, followers, and brands need to know about creator closets, buyer interest, social resale, brand collaborations, and circular commerce on Loovly.
Public beta · Buyer interest live · Checkout and payouts coming soon
What is Loovly?
Loovly is a creator-native circular commerce platform. Creators use Loovly to list story-worn, gifted, lightly used, overflow, and content-featured products in a public closet link. Followers browse those products, follow closets, save pieces, and submit buyer interest. Brands can work with creators through UGC campaigns, product seeding, creator codes, affiliate links, and campaign analytics.
Creator closets
A public storefront for products connected to a creator's style, content, and audience.
Buyer interest
Followers can show interest before checkout opens, so creators know who wants what.
Social sharing
Creators promote closet and product links through Instagram, TikTok, WhatsApp, DMs, and link-in-bio.
Brand collaborations
Brands can discover creators, seed products, run UGC campaigns, and track demand signals.
Circular commerce
Products get a second life through trusted creator communities.
Checkout coming next
Loovly Checkout, protected payments, buyer protection, and payouts are being prepared.
For creators
Loovly helps creators turn products they already own, wear, receive, feature, or promote into a clean, shoppable closet link.
- 1
Open your Loovly closet
Create your creator profile with your name, handle, bio, profile image, country, language, and closet details.
- 2
Customize your public closet
Add a cover image or gradient, profile photo, social links, creator bio, and style description.
- 3
Add products
Upload product photos and add title, price, original retail, category, brand, size, condition, shipping notes, story, content context, affiliate link, creator code, and any required disclosure.
- 4
Tell the story behind each item
Explain where the product appeared, why you are listing it, how it fits, and what followers should know.
- 5
Publish the product
Once published, the product appears in your public closet and can be shared directly.
- 6
Promote the product
Use Loovly's share tools to copy closet link, product link, Instagram Story copy, WhatsApp message, DM reply, caption, or referral link.
- 7
Capture buyer interest
Followers can submit interest through the product page. During beta, you can view the lead and follow up directly.
- 8
Manage the lead
From the Buyer Interest Inbox, review buyer name, email, phone, Instagram, preferred contact, message, product, source, and status.
- 9
Mark status
Mark leads or products as new, contacted, reserved, sold, or archived.
- 10
Track activity
Use dashboard analytics for closet views, product views, buyer interest, referral clicks, brand/affiliate clicks, inventory, and closet value.
- 11
Invite other creators
Use your referral link to invite other creators and prepare for future referral commission eligibility once checkout and payouts are active.
- 12
Prepare for checkout
Checkout, protected payments, buyer protection, order tracking, and creator payouts are coming next.
For followers
Followers can browse products from creators they already trust, discover the story behind each piece, and submit interest before checkout opens.
- 1
Open a creator closet
Use a Loovly link shared by a creator through Instagram, TikTok, WhatsApp, DMs, email, or link-in-bio.
- 2
Browse products
View photos, price, size, condition, brand, product story, and creator context.
- 3
Search and filter
Use closet filters to browse by category, brand, size, condition, or recently added.
- 4
Follow the closet
Stay updated on future drops, new listings, and product availability.
- 5
Save or like products
Save products where available so you can return later.
- 6
Submit buyer interest
If you want a product, submit buyer interest with your contact details and message.
- 7
Ask questions
Use the interest message to ask about size, fit, condition, shipping, or availability.
- 8
Wait for creator follow-up
During beta, the creator may follow up directly through email, WhatsApp, Instagram, or their preferred method.
- 9
Watch product status
Products may show available, reserved, sold, unavailable, or archived where supported.
- 10
Checkout coming next
Once Loovly Checkout is active, eligible purchases will support secure checkout, buyer protection, order tracking, and refunds/disputes.
For brands
Loovly helps brands work with creators in a way that connects UGC, product seeding, creator codes, product links, resale demand, and ongoing social commerce signals.
- 1
Create or request brand access
Brands can request access to Loovly's brand tools or submit a brand inquiry.
- 2
Build your brand profile
Add brand name, logo, website, category, market, contact details, campaign goals, creator targeting, brand values, and product focus.
- 3
Upload your brand kit
Add logo files, approved product images, campaign guidelines, hashtags, brand voice, do/don't messaging, disclosure requirements, UGC examples, and preferred formats.
- 4
Add product catalog
Upload products you want creators to feature, seed, list, or link.
- 5
Discover creators
Find creators by niche, style, category, market, language, location, closet activity, buyer interest, and brand fit.
- 6
Create a campaign brief
Define deliverables, channels, timeline, content style, disclosures, product seeding, creator code, affiliate link, compensation, and approval rules.
- 7
Assign codes and product links
Give each creator a unique code or link so brand-driven interest, clicks, and code usage can be tracked.
- 8
Track creator activity
Track product views, closet views, buyer interest, saves, brand clicks, affiliate clicks, code copies, source traffic, content links, and deliverables.
- 9
Extend value after the post
Loovly helps campaigns keep producing demand after the original Story, Reel, or post disappears.
- 10
Review campaign reporting
Brands see aggregate campaign analytics without exposing private buyer contact data.
Checkout, payments, payouts, and trust
Loovly is currently buyer-interest-first during beta. This lets creators validate demand before checkout is activated. The next trust layer is Loovly Checkout.
Live during beta
- Creator closets
- Product listings
- Public closet links
- Social sharing
- Buyer interest
- Follow closet
- Referral tracking
- Dashboard activity
- Brand/affiliate link foundation
Coming next
- Loovly Checkout
- Secure payments
- Buyer protection
- Refunds and disputes
- Order tracking
- Creator payouts
- Platform fees
- Brand billing
Important notes
- Off-platform payments are not covered by Loovly Checkout protection.
- Buyer protection applies only to eligible Loovly Checkout purchases once checkout is active.
- Creators are responsible for accurate product details during beta.
- Loovly may moderate listings, reports, fraud, and abuse.
- Payouts are not active until payment infrastructure is enabled.
Referrals, affiliate links, and creator codes
Creator referrals
Creators can invite other creators using a personal referral link. Referral tracking is one-level only. Future referral commissions may apply to qualifying Loovly Checkout sales from directly referred creators once checkout and payouts are active.
Affiliate / product links
Creators can add brand or affiliate links to products where supported, so they keep earning from brand relationships and sold-out or similar products.
Creator codes
Brands can assign creator-specific promo codes for campaigns, UGC, product seeding, or affiliate programs.
Sustainability and circular commerce
Loved once. Shared again.
Loovly helps products already owned, gifted, worn, featured, or used in creator content find a second life. Instead of sitting unused after a campaign, post, trip, or event, those pieces can move through trusted creator communities.
Safety, policies, and expectations
For creators
- List accurately and use real photos
- Disclose gifted, sponsored, or affiliate items where required
- Describe condition clearly
- Respond respectfully and follow Loovly policies
- Do not list prohibited products or mislead buyers
For followers
- Read product details before reaching out
- Ask questions before buying
- Use Loovly Checkout once available
- Off-platform payments are not protected by Loovly Checkout
For brands
- Use clear briefs and follow disclosure rules
- Respect creator authenticity
- Do not request misleading claims
- Use aggregate data responsibly
Guide FAQ
What is Loovly?
Loovly is a creator-native circular commerce platform for creator closets, buyer interest, social resale, and brand collaborations.
Is Loovly live?
Loovly is in public beta. Creator closets, listings, social sharing, buyer interest, referrals, and dashboard activity are live or being tested. Checkout and payouts are coming next.
Who is Loovly for?
Loovly is for creators, followers, buyers, and brands.
Do followers need an app?
No. Followers can browse public closet links from the web.
Can creators sell products now?
During beta, creators capture buyer interest and follow up directly. Loovly Checkout is being prepared.
Are payments protected?
Buyer protection applies only to eligible Loovly Checkout purchases once checkout is active. Off-platform payments are not covered.
Can brands work with creators?
Yes. Loovly is building brand tools for UGC campaigns, product seeding, creator codes, affiliate links, and campaign analytics.
Can creators earn from referrals?
Creators can share referral links now. Future commissions apply only to qualifying sales from directly referred creators once checkout and payouts are active.
Is Loovly only for fashion?
Loovly starts with creator closets and style-driven resale, but the model can support other creator categories where products, content, and follower demand overlap.
How is Loovly different from Poshmark?
Loovly is organized around creator identity, story, social trust, audience demand, brand collaborations, and circular commerce — not anonymous inventory-first resale.
How is Loovly different from Instagram DMs?
Instagram creates interest, but DMs are hard to organize. Loovly gives creators product pages, public closet links, buyer interest capture, status management, share tools, and future checkout infrastructure.
What does “Loved once. Shared again.” mean?
It means products that creators already own, wear, receive, or feature can find a second life with followers who genuinely want them.
Ready to use Loovly?
Open a creator closet, browse creator closets, or request brand access.
Public beta · Buyer interest live · Checkout and payouts coming soon