Tax compliance
BETALoovly does not provide tax, legal, or accounting advice. Creators, brands, and buyers are responsible for understanding and meeting their own tax obligations. Public checkout, payouts, and brand billing are not active. The points below describe Loovly's current posture and what is expected to apply once paid flows are enabled. This policy is in beta and requires legal and accounting review before payment activation.
Scope
This policy explains, at a high level, how Loovly approaches tax during the beta and how it will approach tax once paid checkout, payouts, and brand billing are enabled. It is not tax advice.
Loovly does not provide tax advice
- •Loovly is not your accountant, tax preparer, or legal counsel.
- •Nothing on this page is a substitute for professional tax advice.
- •Consult a qualified tax professional for your jurisdiction and situation.
Creator tax responsibility
- •Creators are independent sellers and are responsible for reporting and paying any income, VAT/GST, sales tax, or similar amounts owed in their jurisdiction.
- •Creators are responsible for any registration, invoicing, or filing requirements in their country or state.
- •Creators using external payment methods (PayPal, Venmo, bank transfer, etc.) are fully responsible for tax treatment of those payments — Loovly has no visibility or record of them.
Brand tax responsibility
- •Brands are responsible for any tax handling related to payments they make to creators (including managed-campaign payments, product seeding, gifted items, or paid usage rights).
- •Brands are responsible for tax registration and reporting in their own jurisdictions and for any withholding rules that apply to cross-border payments.
Buyer tax responsibility
- •Buyers may be responsible for VAT/GST, customs, duties, or import taxes depending on shipping destination.
- •Off-platform payments are between the buyer and creator; Loovly cannot reflect, recover, or report those amounts.
Once Loovly Checkout is enabled
When public checkout is enabled, Loovly may use a payment processor and/or marketplace facilitator model to collect, calculate, or remit certain taxes where required by law. The exact tax model — including which taxes are collected by Loovly versus the creator — is not finalized and will be documented before checkout goes live.
Reporting & forms
When payouts are enabled, Loovly may be required to collect tax identification information (for example W-9/W-8 for US, VAT/IBAN/business numbers in EU) and issue informational tax forms (for example 1099-K in the US) where applicable thresholds are met.
Records & invoices
- •Once checkout and brand billing are live, Loovly will provide order receipts, fee statements, and basic transaction history for paid flows.
- •Beta-era buyer interest and free brand activity are not transactions and are not reflected in tax records.
Changes to this policy
This policy will be reviewed by legal and accounting counsel before payment activation. Material changes will be announced and the "Last updated" date refreshed.
Our team can clarify any policy or help with a specific situation.